Giving back to the community is a great feeling, irrespective of whether you do it individually or as a business. The act of doing good affects both, the giver and receiver positively and brings people closer in the process. Contrary to what most of us think, you don’t always have to write a huge cheque to make a difference. Performing even the smallest steps now and then can add up over time. If you want to give back but don’t know how to begin, this article will help you get started.
#1 Make giving back a part of your company culture
Corporate social responsibility is a way for your business to say, “We care!”. However, it is essential to bear in mind that a great CSR plan is not a one-off event. It is sustainable and well-planned. Therefore, the first step to giving back is to do so strategically and intentionally.
Put in some effort in finding an event or charity that works for you and set a budget every year, which includes donations made in cash or kind. You can also take the extra step by either donating time or money (or both!) to a charity every quarter or by giving employees a few days every year to support a charity of their choice. Treat philanthropy or donations as a long-term commitment because such initiatives do create a big impact.
#2 Shop Local
One of the simplest and most effective ways your business can give back is to support other local businesses. If you own or work for a small business, you know how much a small company can benefit from something as simple as a good review.
With most of us working remotely, promoting local businesses can be done in unique ways. Leave a thoughtful review, tag and add a link to your favourite local shops on your social media and opt for the products and services of local businesses for your business’s needs. You can also look for cross-promotion activities with these businesses if that is what your company would be interested in.
#3 Sponsor a local event
Community events keep our community close-knit. These events are where people socialise, exchange ideas, and recommendations. Supporting an event like this is a great way to generate value for the organisation and, of course, for your own business. When you sponsor a noteworthy local event like a marathon or a drive, you increase your business’s credibility. People are more likely to think of your business as reliable and think of your business in a positive light.
Do not make hasty decisions when it comes to sponsoring an event. Conduct some research as to which event would resonate the most with your brand and what would bring value to your community and then go ahead with it.
#4 Consider Offering Pro-bono services
If you are a small business and starting out, there are ways to help the community without shelling out money. Here’s how – most charities are always open to taking all the help they can get, and your organisation already has resources, knowledge, and talent. Leveraging these resources to help the community is the best way for your business and for the charity you support.
If your business specialises in a specific field, you can organise a fundraiser by conducting webinars or classes. You can also offer free services like marketing, consultations, and web design to support or simply invest your time in volunteering. These small ways of helping can create a strong impact and are a great way for your business and employees to make lasting relationships.
#5 Adopt the green approach
Giving back to the community also means taking an interest in broader social issues. You are already helping the community and the earth in more ways than one when you adopt sustainable practices in your organisation. It is just as simple as that.
Simple actions like reducing and recycling waste, using efficient lights and machines, and procuring sustainable goods go a long way in showing your care for the community you live in. You can also take a look at your production and packaging to reduce pollution and waste production.
Want to know how giving back to the community can help your business? Read more here.
If you’re inspired and want to support local Irish businesses, Guaranteed Irish has a list of Irish businesses here that support jobs, communities, and provenance.