Branded Merchandise: Why is it Important?

In a world that is highly competitive, we hear about new brands every day, making it highly imperative for businesses to use creative ways to make a presence and earn profits. One such great tool is the use of Branded Merchandise.

Branded Merchandise (also known as Promotional Merchandise or Branded Swag) is a collection of products that are branded with a company’s logo, name or motto. These promotional items can range in value from inexpensive to VIP gifts. Either way, they are used to create brand awareness or sometimes even to promote an event like conferences, webinars and trade shows. If your company is looking to dip its toes in the waters of branded items, here are 5 reasons why you need to go right ahead!

1. Instant Brand Recognition

Whether your business has just started or you have been in the industry for years, you will know that raising brand awareness is crucial to the survival of your business. In simple terms, brand awareness is the level of familiarity people have with your brand. It is how quickly they can recognise your brand and the services you offer. Studies say that 90% of people who receive a promotional product can recall the brand’s name. Giving away company merchandise is a surefire way to enter the minds of your target audience so that they recognise you, remember you, trust you and become potential customers. 

While choosing your promotional products, make sure to pick items that resonate with your brand and don’t forget to add your company logo on the merchandise. 

2. Emotional Engagement

Customers are the heart of every business. Without them, a business simply cannot exist. Therefore maintaining a good relationship with customers or clients is one of the most significant and challenging activities that your company will need to perform. A way to do so is through branded corporate gifts that are thoughtful.

Branded products like desk accessories, mugs, bottles or tech items like power banks can act as your brand ambassadors without any added effort. A study conducted by the British Promotional Merchandise Association states that 79% of people who receive free branded gifts are more likely to do business with the company again. This is because branded gifts make people feel like your company cares about them, and they will most likely remember you for a lifetime. 

3. Competitive Advantage

According to Central Statistics Office Ireland, 1 in every 3 new businesses in Ireland fails within five years. Although this can be due to a variety of reasons, lack of differentiation tops the list. Branded Merchandise is a very effective tool to stand out amongst competitors. It can make your brand look unique, engaging, and interesting compared to other businesses that stick to traditional ways of marketing their products and services.

The second step to this is knowing your competitors. Unless you know what they do, you cannot win against them. After conducting thorough competitor research, find unique ways to distribute your branded swags. For example, using branded merchandise like a branded pen or a book at client meetings can help them relate positively to your brand. As a social media campaign, you can also encourage customers and clients to share their pictures along with your branded items and tag your social media page. With a bit of creativity, the possibilities are truly endless.  

4. Increases Employee Morale 

Employees are the most valuable assets to a company. They are also the most important customers because they can provide crucial insights into the overall customer experience. Therefore, their well-being and happiness should be one of the top priorities for your business. Happy employees are great to be around and bring so much to the table. They record fewer absences, have fewer conflicts, outperform competition and are satisfied with their jobs.

Branded gifts can positively influence an employee’s perspective of their employer and foster a sense of belonging to the team. According to a survey of 1500 office workers, 94% would like a gift from their employers to feel valued, and 10% would like a physical gift. These gifts have the power to boost morale and bring about a culture of happiness at the workplace.

Need ideas? Have a look at our collection of top employee appreciation gifts.


Do you have clients to thank? Employees to onboard? Are you welcoming staff back into the office?

It’s time to get all eyes on your brand with our new range of Promotional Products! With over 1 MILLION products to choose from, our catalogue is filled with customisable and sustainable options that are sure to elevate your brand’s visibility! Get in touch with us at [email protected] or browse our Promotional Merchandise here

Are you looking to source sustainable branded Merchandise? Check out our eco-range here