Print Solutions: Advantages of Using Lithographic & Digital Printing

Customers want new and innovative ways to get their brand out into the marketplace and we have equipped our print solutions team with the latest design and manufacturing techniques to ensure that this happens and that every project has a wow factor.   But what is the difference between lithographic and digital printing? Both lithographic and digital printing have their unique advantages, with each process suitable for a variety of jobs and applications. In simple terms digital printing uses inks and a press that’s similar to a large office printer whereas lithographic printing uses wet ink and printing plates. These plates have an image burned… Read more »

Top 9 Direct Mail Tips to Nailing Your Campaign

While there isn’t a one-size-fits-all approach, our ‘Top 9 Direct Mail Tips’ will point you in the right direction. It’s all in the name: direct. A TV advertisement is probably ignored while the viewers chat amongst themselves and a Facebook ad is just as likely to be blocked by some software that the user has installed. Meanwhile, the potential direct mail marketing has to generate business is enormous because you’re putting the message directly into people’s hands – a physical item that has every chance in the world to generate a physical and visual response. When you decide to pursue a… Read more »

5 Benefits of Promotional Materials for Small Businesses

If you’re considering investing in promotional materials for your small business, you already know how valuable this marketing technique can be. Perhaps you’re planning on giving some low cost items to potential customers or maybe some higher value promotional items for a raffle – there’s a number of distribution tactics that could work for you. Benefits of promotional materials Codex can help you decide what options are best for you, but first here’s five more reasons that promotional materials for small businesses are a must use tactic for your company. Unusual Perhaps the biggest benefit of products printed with your branding… Read more »

6 Benefits of Direct Mail Marketing

Competitive, digitized, difficult. These are words many businesses associate with marketing nowadays. A successful marketing strategy can often come down to being in the right place at the right time. Traditional methods such as direct mail marketing are overlooked as we search for new ways to reach potential customers. Direct mail is a constant in our lives, with a massive 72% of people putting time aside to read it every day. If you want to put your message into the hands of your target audience, look no further. After all, it’s one of the most cost-effective and successful mediums you can use. The benefits of direct mail marketing are… Read more »

Lithographic Printing vs Digital Printing

So you’ve finally got the green light for that new marketing brochure that you’ve been working on for months on end. Now you need to agree on how you’re going to print it. The technical developments in digital printing technology in recent years means more options at your disposal and an exciting new range of features to go with it. One question you might have is how do you tell the difference between digital and litho printing services in Ireland? An understanding of the advantages and disadvantages of digital printing and how these stack up against lithographic printing is key… Read more »

Christmas Gifts for Clients

Christmas it that time of year when we spread goodwill and cheer to friends and family. The same should be true when it comes to your business and its clients. The run-up to the festive season is well and truly underway, so it’s time for you to start thinking about Christmas gifts for clients and how you can thank them for their custom throughout the year. The beauty of giving a small token gift to a client is not only can you nurture goodwill with clients and prospects, but you can also brand it with your company logo to help… Read more »

What is Large Format Printing?

Large format printing, also called wide format printing, refers to print materials that are too large to be printed on the most readily available sizes of commercial printing presses. Printing large formats utilises specialty production equipment in order to deliver large-sized print dimensions. Offering outstanding image quality, super large sizes, rigid and flexible materials, double sided prints, UV printing and excellent weather resistance, large format prints are typically designed as a flat wall-hanging, but can also be made to fold, or to be free-standing. In the print industry, the term “wide format” depends on the maximum print sizes of the… Read more »

Leitz Icon Smart Wireless Label Printer

Codex Office Solutions is pleased to announce that we are now selling the Leitz Icon Smart Wireless Label Printer. Awarded the “Technology Product of the Year” in the European Office Products Awards (EOPA) this year, the Leitz Icon is a high-speed black and white label printer that transforms tedious labelling jobs. With a choice of stock including paper, card and plastic on continuous rolls, you can print file labels, addresses or name badges in a variety of formats up to 6 feet long, or use pre-cut adhesive rolls to print up to 200 labels per minute – great for bulk… Read more »

Managed Print Services: The Case For Switching

The definition of managed print services is far-reaching, but the end result is simple: gaining visibility and control of your printing, which helps to save money and increase productivity. Managed print also helps to advance environmental sustainability and document security. Many businesses struggle to stay on top of their print processes. Typically, they have multiple machines that are troublesome to manage and expensive to run. Costs can quickly spin out of control and maintenance issues can be a persistent problem. On average, Irish companies spend 1-3% of revenue on document output annually. Additionally, research indicates that almost two-thirds of Irish… Read more »

10 Great Marketing Ideas for Flyers

Although we are now well and truly in the digital age, flyers remain one of the most effective marketing tools a company can utilise. Flyers can be used in a multitude of ways, and can serve as a fundamental snapshot of what it is your brand, product or service is all about. If used correctly, it can increase your conversions, ignite your brand awareness and propel you ahead of your competitors. Flyers must be easy enough for almost anyone to read, and must communicate your message to your target audience succinctly and effectively. Complicated language and poor design choices are… Read more »