By giving a gift to your clients or employees, no matter how big or small, you’re showing them that they are important to you. In doing so, you’re strengthening your relationship, a vital component of a successful business.
With the vast selection of gift ideas, choosing corporate gifts can become a complex task. Before you set out to find the perfect corporate gift for your clients or staff, it is crucial that you know the essentials of corporate gift buying.
1 Thinking from the receiver’s perspective
The best way to select a corporate gift would be to put yourself in the shoes of the receiver and think from their perspective. Whether it is a client, a business partner or an employee you are selecting the gift for, think whether if you were any one of them, would you have loved the gift or not; this should simplify the decision for you.
2 Choose gifts that your recipients will use daily
If the aim of your corporate gifts campaign is to keep your name in the minds of your customers, choose items that you think will get a daily use. Some good examples are bags, mugs, useful desk gadgets or mobile telephone holders and writing materials.
3 Less is more
Give fewer, nicer gifts, not numerous cheap ones. This tip also calls to mind the fact that it is not necessary to give gifts to everyone. You’d be better off selecting a list of your best customers and closest business colleagues. It is far better to make a big impression with a smaller group of carefully chosen recipients, than a forgettable impression with many.