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BROCHURE GUIDE

Brochures are one of the most versatile and prolific marketing media in print today. They can act as a detailed reference of your products or services for your prospects and customers while also helping to increase your leads through a direct mail campaign or as handouts at an event or tradeshow. With so many different types types of brochures, it can be difficult to figure out exactly which one suits your needs. But don’t worry, we have you covered with this useful guide to help you make your choice.

TYPES OF BROCHURES

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saddle stitch brochureS

Saddle-stitch is a very popular booklet binding technique that uses staples to hold folds of paper in multiples of 4 pages. This technique can hold between 48 - 64 pages. Because of their maximum length set, saddle stitch binding is mostly used for business brochures, catalogues and manuals.

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perfect bound brochures

A professional binding for elegant looking booklets and brochures. The pages are glued on the spine and accompanied by a soft cover. Perfect binding is used for thicker documents, including annual business reports, magazines and directories from 40 up to 700 pages long.

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wire bound Booklets

Wire Bound is a type of soft binding where all the pages are punched down the left-hand side and held together with a metal spine. This binding type provides for easy reference while taking up minimal room on a desk or table.

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FOLDED Leaflets

Folded leaflets are incredibly versatile and can be folded in a variety of different ways, in fact they’re so versatile that the number of possibilities can be overwhelming. From gate folds for mailing to concertina folds for menus, whatever type of business you have, there’s a type of folded leaflet for you.

Things to Consider for an Effective Brochure

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PURPOSE

Identifying your brochure objectives will influence the design of your brochure. Consider your target market and distribution strategy and what type of brochure would suite this.

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folds

Brochure folds control how your product and service information is presented. Choose a fold type that complements your purpose and how your riecipient reads your content.

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CONTENT

A general rule of brochure marketing is that your content should be concise given how small a space your are working with. Make sure to inlcude clear headings, subheadings and paragraphs

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paper & coating

The right paper density and coating can make a world of difference when it comes to how your recipient views your brochure.

PRINTING OPTIONS

LITHO PRINTING

The most common, high-volume, commercial printing technology is Lithography. An image of the content you want to produce is placed on a metal plate which is then covered in ink and used for printing. This process can be used to print on paper, cardboard and many other materials.

  • High-quality
  • Compatible with various materials
  • Long-run printing jobs
  • Production speeds
  • Special inks available
  • Low-volume printing
  • Colour quality
  • Not suitable for some media types

DIGITAL PRINTING

Digital printing is a four colour process reproduction method that uses electronic files (such as PDF artwork) and dots of colour to produce an image using toner or ink. Unlike litho printing no printing plates are required and there is less waste of chemicals and paper because no ‘make-ready’ is required.

  • High colour & image quality
  • Low volume printing
  • Flexibility to make changes
  • Production speed
  • Long-run print jobs
  • Compatible with various materials

INTERESTED IN Printing your brochures?

Codex Print & Design is not just another print company. Our print expertise, combined with our strong procurement power and unique storage and distribution capabilities means we can provide customers with a complete print solution all the way from brochures, booklets, letterheads to building wrappings.

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STYLES OF FOLDED BROCHURES

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Half Fold

A sheet of paper with a single fold, both of equal size. This style has a very basic booklet appearance making it great for basic presentations, price lists, menus, programs, bulletins, flyers and brochures.

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Open Gate Fold

The right and left sides of the page fold in to create a large interior center panel. This type of fold is unique and attention grabbing so is best used for promotional materials.

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Letter Fold (Tri-Fold)

One slightly shorter panel tucks inside the fold of the other two panels. This brochure is generally considered one of the most commonly used folds for sales pamphlets or product marketing.

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Z Fold

Two parallel folds are used to create six panels of equal size - three panels on each side of the paper. The two folds are made in opposite directions, which forms a shape that resembles the letter Z. This fold is ideal for maps and brochures

PAPER FINISH

When done correctly, brochures can have a significant impact on your business. So, how do you know what type of paper is right for you? It depends on your particular printing project. To help you come to a decision, check out some pros and cons of printing a brochure on matte or glossy paper.

GLOSS

Gloss paper has a 50% coating that does not absorb ink as much as matte or uncoated paper. High gloss paper can be extremely smooth and is desired when you want the most light reflected back at the viewer. Be advised that the glare off of a very glossy surface will make text and most artwork difficult to see clearly in most situations. That said, it can create stunning visual effect if it suits your intended purpose. Use it sparingly.

SILK

Light gloss or Silk is a very popular finish as the consistent coated appearance is preferred by many in commercial advertising. It provides a polished look without the mirror effect found in a high gloss finish. It is good for bringing out the vibrancy of rich color and is excellent for designs dominated by images as opposed to fine text. It is also durable, having the highest degree of abrasion and dirt resistance among the four types of finishes.

UNCOATED

Uncoated paper does not have a coating. It is generally rougher than coated paper and tends to be more porous, which makes it very absorbent. Images printed on uncoated paper will be softer and less crisp. It’s available in a variety of textures and finishes, making it a little more versatile. Uncoated paper is used for more everyday use, but can also give off a more prestigious and distinguished look.

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